Purple Catblob Mascot in a twitter logo costume

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“If it’s not on social media, did it even really happen?”

It doesn’t matter if you’re a small independent developer or an international studio; social media is an essential piece of your business marketing strategy. Social platforms help you connect with your community, increase brand awareness, improve traffic, and boost engagement.

Building and maintaining a social media presence can be time-consuming so let us take the pressure off. Social trends can change from day to day, and our social team always stay on top of their game ready to pounce on the latest trends and make sure to reap the benefits for your business.

One of the best ways to interact with your community is through social media. Here at RAID we help our partners provide engaging and suitable creative content to populate their social platforms. Working on creative content for RAID can range from different projects to different games each day.

### OSRS and This Means Warp meme content

Our creative team takes their craft very seriously, but it is important to always understand your target audience when creating social media content. With many of our partners, humour is an excellent way to engage the community.

![Old School RuneScape Meme Tweet](https://raid-cdn.ams3.digitaloceanspaces.com/osrs1_9562a6c67b.png)

Part of our job involves keeping up with current social trends and funny content that has shareability. The RAID team regularly has ideation sessions to encourage creative ideas and content that can be useful for our clients’ socials.

![This Means Warp Meme Tweet](https://raid-cdn.ams3.digitaloceanspaces.com/tmw1_5b2ac7a1e1.png)

We aim to utilise game content while making memes for our clients, this ensures that the community on social media will see in-game content shown in funny trends.
![This Means Warp Christmas Meme Tweet](https://raid-cdn.ams3.digitaloceanspaces.com/tmw2_7a04edf727.png)

### OSRS livestream vod clips and thumbnails

We work with our friends over at Old School RuneScape to help create their Livestream thumbnails and clips. This creative project involves watching the livestream and selecting a short clip based on the topic the stream is about. Once the clip is selected it is brought into the editing software: Adobe Premiere Pro. Using the masking tool the person speaking in the clip and the work they are discussing is masked out and fitted to the video size. Additional assets are added around the clips such as the logo, characters, a moving background etc. The clip is then rendered and exported. Once the clip is complete we send it over to the team at OSRS to post on their social channels.

![Old School RuneScape Livestream Clip Tweet](https://raid-cdn.ams3.digitaloceanspaces.com/osrs2_4483c51331.png)

Once the OSRS livestream ends, the creative team at RAID makes a thumbnail for the video and it is then posted on [YouTube](https://www.youtube.com/OldSchoolRuneScape/videos). The process of creating an OSRS thumbnail starts with selecting images of the speakers in the livestream. These images are then brought into the editing software: Adobe Photoshop. Each person is masked out of the image and placed on a background. Titles and additional assets are added to the image.
                                                                                                                            
![Old School RuneScape YouTube Thumbnails](https://raid-cdn.ams3.digitaloceanspaces.com/osrs3_8abaeea1c8.png)

The Social Media Content Creation Process

TikToks, Memes, and Livestreams

Working with our partner Vela Games, RAID was tasked with producing a short gameplay tutorial video to introduce players to the various concepts and gameplay elements involved in a round of their new title, Evercore Heroes.

Evercore Heroes is a brand new competitive PVE experience, with four teams of four players using a wide roster of heroes to compete for victory. As such, Evercore Heroes may be a complex game for new players, especially those without previous MOBA experience. Keeping this in mind, I set out to create a short, succinct gameplay trailer featuring all the main elements of Evercore Heroes necessary for a new player to pick up the game and immediately start having fun.

A few key considerations were decided on from the outset for this gameplay guide: The video should be roughly 2-3 minutes long, long enough to cover all the key points related to the gameplay while not being overwhelming for a new player; In-game footage should be used as much as possible to showcase gameplay elements such as sabotaging your opponents, completing objectives, and tackling the final boss; We can't ensure the video will be watched with audio, so it must be viewable and easily understood with no sound.

Once all the deliverables and timelines were discussed and agreed upon, I set out to plan my exploration of the Evercore Heroes style guide. This is vital to any creative project to ensure a consistent look and feel across all media. Vela Games were a pleasure to work alongside, as always, as we were provided with game access and information on how best to capture clean gameplay feeds in their development build of the game (A surprisingly tricky task!)

With internal game capture sessions organized alongside my colleagues, the main bulk of the work would be completed by myself in Adobe After Effects. A plethora of bespoke motion graphics was made to complement the Evercore Heroes style guide, from UI elements to transition effects to help a viewer navigate through the gameplay tutorial. Throughout the project, maintaining clarity of information was of utmost importance, as the video should be ultimately informative. Coupled with a short runtime and fast-paced gameplay, it was a challenge to present all the necessary information clearly yet concisely.

The video flow consisted of moving from the Evercore Heroes client to the in-game lobby and finally to live gameplay and action. This mirrors the process a player will follow as they log in and start playing their first matches in the game. More complex elements such as hero selection, itemization, and the metagame were briefly touched upon to spark the player's interest while not being a focus of the video to keep runtime short.

After iterating and working closely alongside Vela Games throughout the whole creative process, I'm pleased to say that the gameplay tutorial was a resounding success and helped immensely with Vela's closed alpha testing sessions.

We're all really excited to see where Evercore Heroes heads in the future!
![Evercore Heroes Animated Logo](https://raid-cdn.ams3.digitaloceanspaces.com/ECHLOGO_2de8034a56.gif)

Creating a Gameplay Guide Video for Vela Games

Introducing Players to Evercore Heroes

Organising your marketing activities and planning for 12 months involves extensive research, ideation and analysis. Here at RAID, we can take on this project and help develop your marketing activities. For many of our clients, we create a 12-month marketing plan bringing their game through the early development stages to launch and beyond. This includes working to build the client’s activity and engagement levels on social media platforms and considering marketing campaigns involving content creators and celebrities.

The initial stage involves analysis and overview of current marketing activities. A competitive analysis is conducted during this stage to situate the game compared to other competitors in the market. Some clients' social media activity levels are deficient across all platforms; therefore, community engagement is also shallow. Considering their main competitors and their online presence, we can help them understand what they need to do to stay competitive in the market.

![alexander-shatov-mr4JG4SYOF8-unsplash.jpg](https://raid-cdn.ams3.digitaloceanspaces.com/alexander_shatov_mr4_JG_4_SYOF_8_unsplash_5f763d2f7f.jpg)

Research and recommendations are presented to ensure the client has the most valuable information about their product. This includes reviewing where their target audience is active and how to reach them on social platforms. Recommendations on current marketing activities are advised to the client so they understand the following steps to revamp their socials.

![jason-goodman-vbxyFxlgpjM-unsplash.jpg](https://raid-cdn.ams3.digitaloceanspaces.com/jason_goodman_vbxy_Fxlgpj_M_unsplash_22efb35df1.jpg)

The ideation stage involves brainstorming and creating potential marketing campaigns suited to the individual client. Ideation meetings are organised with the RAID team to source creative ideas for different stages of the marketing plan.

![ideation ideas on sticky notes](https://raid-cdn.ams3.digitaloceanspaces.com/brands_people_Ax8_IA_8_G_Aj_Vg_unsplash_e5e3cfa7c2.jpg)

A vital aspect of a marketing plan is understanding the story the client wants to tell their audience through marketing. Creating a planned approach to delivering this message is essential for brand consistency. A timeline plan is developed to help determine milestones over the 12 months. We ensure the team is on the same page by pinpointing the key beats, activities, needs, and goals at each stage.

![an open diary displaying a calendar  ](https://raid-cdn.ams3.digitaloceanspaces.com/eric_rothermel_Fo_KO_4_Dp_Xam_Q_unsplash_ed291929d9.jpg)

At RAID, we aim to understand clients' wants and provide help. We’re always excited to work on projects like these and encourage our clients to achieve their marketing goals.

Creating a development to launch marketing plan

Developing a 12 Month Marketing Plan

Get your game in front of the right eyes

Social media profile setup

Content creation

Customised social media strategy

Content management across various social media platforms

Social Support & Engagement

Social media ad campaigns

Social media audits

Reporting & Insights

Social Media

In August, we were tasked with coming up with ways to hype up the latest raid that was being released into the game. One idea that we came up with was a “Choose Your Own Adventure”, which would be posted on social media to get players inspired and excited for the raid. To achieve this, we had to develop a themed story connected to the raid and make it short enough to meet Twitter’s character limit while still being a compelling story.

The intention behind this was to engage players, who would be allowed to vote on what path they wanted to take in the story while also getting them in the mood for content centred around the same theme. Players were already excited about this raid, which had been on the horizon for several months, but we wanted to raise that excitement and draw in those who might not have been as invested in the lore and plot behind the raid. In writing a short story like this, we would do precisely that and hopefully reach even more players to encourage them to participate in the content.

After discussing the basics with my colleagues, I took over this project myself. For this, I worked out a plot that wasn’t too long and could be written in a condensed form to fit on Twitter without taking multiple threads and posts while not being so long that it risked losing attention or boring players. For me, this was a fascinating project to have the opportunity to do, as I am an avid writer and enjoy any chance to utilise those abilities.

This took several hours to plan out, and I went through various versions. Originally I had wanted to include imagery related to each section to make it even more enticing and eye-catching, but to maintain some surprise for the raid, we decided against this. I also wanted to expand and make branching paths to several different storylines, but in the end, I decided to have a somewhat linear plot with a few branching sections. This was so that I could focus on the quality of the writing since we had a limited time to get it ready and enough time to post it on social media.

Once I had a basic idea of what I wanted, it was time to start writing. This involved a lot of planning, and I used both Miro and Confluence to work through all of this. Using Miro’s sticky notes and arrows, I devised a clear and concise way of showing what each choice would lead to, with a few different paths that would make sense with the options. Each choice got its unique continuation; for example, when the readers were prompted to vote on what weapon they wanted, the winning choice would be addressed in the next post before carrying on with the story.

![Miro Board showing plan for OSRS Choose your own Adventure](https://raid-cdn.ams3.digitaloceanspaces.com/OSRSMIRO_8c3261063f.png)

As I mentioned, the Twitter character limit was a big concern for us, as we didn’t want to make a large thread each day, which risked losing the players’ attention. To avoid this, I utilised Twitter, writing each section of the story in the text box on the website and deleting and altering what I was writing to fit.

After the story was created, we posted one part every day, including a poll for the viewers to vote on. Once the survey ended, we would post the next part following their choice.

![Old School RuneScape Tweets ](https://raid-cdn.ams3.digitaloceanspaces.com/ssosrs_e38e3475c3.png)

This lasted for eight days, finishing two days before the raid was officially released, and gained a lot of positive attention from the player base who followed the account. While the numbers slightly declined as time passed, we saw votes on the initial posts reaching over 5.7k. It was received well, with players enjoying the story and the ability to vote on what they wanted to do.

![Melisma reaction tweet saying these lil posts have been my favorite part of the ToA hype](https://raid-cdn.ams3.digitaloceanspaces.com/tweetss_5ec7904e34.png)

Creating a Scripted Adventure using Twitter Threads and Polls

Old School RuneScape: Choose Your Own Adventure

A lot of  my job consists of making reports. These reports are usually based on gathering player feedback regarding changes to the game and are written in a way that can be used for future use. To make these reports more practical and less about putting generic information on a page, I helped to revamp how this information is gathered and displayed.

While the older reports were helpful to an extent, we wanted them to be as valuable as possible and make them less cluttered and repetitive. To do this, I needed to change the layout of the reports. By changing them, I could convey the feedback gathered from players in more detail, allowing others to find the specific information they wanted rather than going through the entire report.

By liaising with the client, I got more information on precisely what the report was used for and what kind of information they wanted to gain from it. By working with them, I gained access to Player XP, a system that gathers sentiment from across different social media platforms and turns them into helpful information. This meant that I could include this information in the report, which showed a base level of sentiment.

Using Player XP, I could convey in the report how players were reacting across social media and let the client know if the changes made to the game were being received in a positive or negative light. It also picked up on the most frequent words, giving insight into what of these changes players were most focused on and how they felt about it.

![Sample PlayerXP graph showing sentiment comparison of two games](https://raid-cdn.ams3.digitaloceanspaces.com/playerxpgraph_2d346e6b37.jpg)

As well as using Player XP, I worked to change how the information was displayed in the report. Using Confluence for the report document, on top of using tables to gather feedback specific to either certain platforms or the feedback topic, I created sections, such as the “Content Overview”, that summarise the whole reason for the report. Another area, “Key Takeaways”, - is why specific topics gained more attention than others and what we could learn from them.

![List of sections in the Feedback report](https://raid-cdn.ams3.digitaloceanspaces.com/lornaosrs_630ae1acc2.png)

This would work in conjunction with other sections that summarise what’s written in greater detail further down in the report, meaning those who don’t have enough time to go over the entire piece and want information on a tiny detail can find it much easier.

These changes have been a massive help to our information-gathering and overall reporting abilities, giving much more detail than we had been able to provide before. It has saved the client and us a lot of time in the long run. Because of this, we can assist with more in-depth information gathering and provide a range of levels regarding our reports, from game update feedback to gleaning what players anticipate or would like in future.

Working on a New Sentiment Reporting System

Revamping a Reporting System to quantify impact

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Online communities come in different shapes and sizes but are vital in connecting your studio, or game, to your players. This call of putting players first unites the smallest independent developer with the largest international studio.

Gamers are a passionate group, and no-one understands gamers like gamers. Thankfully, our dedicated community managers are some of the best! Supported by teammates with years of experience working in industry-leading companies such as Riot Games and Blizzard Entertainment, they’ve got you covered, whether you need support right from the strategy stage or want to level up and supercharge your in-house team.

Nobody understands Gamers like Gamers

Community Development Strategy

Competitor Analysis & Industry Trends

Live Q&A Streams

Tone & Culture Development

Influencer Management & Identification

Frontline Support & Escalation

Feedback & Sentiment Analysis Reporting

Create a dialogue with your core audience

Community Management

Here at RAID, we always aim to encourage our partners to level up what they can do for their community. We want to enable them to provide the best possible product, whether creative, social, community etc.

![Evercore Heroes Character Art](https://raid-cdn.ams3.digitaloceanspaces.com/Vela_Thankyou_01_0009_Layer_1_780220c298.png)

Nothing brings us more joy than to help our clients deliver fantastic news to their community, like when our friends over at Vela Games wanted to thank the community for their continued support and simultaneously welcome them to the next chapter of their journey. Sending this message was a great way to engage and relay information.

![Vela Games Travis/Volibar](https://raid-cdn.ams3.digitaloceanspaces.com/Vela_Thankyou_01_0006_Layer_4_6be692ffa8.png)

Our creative team got to work on this project from the ground up with the team over at Vela. We initially reviewed the brief and devised an action plan for the shoot day. Once everything was set in place, our group landed at the Vela offices in Dublin with their Blackmagic Ursa camera and plenty of lights and audio equipment for an entire shoot day.

![Vela Games Erwin](https://raid-cdn.ams3.digitaloceanspaces.com/Vela_Thankyou_01_0008_Layer_2_146ca8800d.png)

Getting to work on a project from the ground up is where Raid flourishes. We get a sense of what our clients (friends) want from the project so that we can take everything we shoot and learn on the day away and bring it together in the most cohesive video we can.

![Evercore Heroes Character: Beko](https://raid-cdn.ams3.digitaloceanspaces.com/Vela_Thankyou_01_0002_Layer_8_8cd27a5624.png)

Our team then brings all that footage together in our top-of-the-range editing suite, where we cut, grade and master the video to a level that enthrals our client's communities and has the most positive impact.

[Vela Games Welcome Video](https://ams3.digitaloceanspaces.com/raid-cdn/Vela_ECH_Welcome_HD_ca48fe94de.mp4)

Our team also has prolific experience animating across different genres, so they bring that expertise to bear when the art is needed.

![Evercore Heroes Character Art](https://raid-cdn.ams3.digitaloceanspaces.com/Vela_Thankyou_01_0003_Layer_7_adf5aaf82a.png)

Do you want to be in front of a camera? Do you want your community to put a face to the name? Why don’t you get in touch, and we can work together on your next video project?

[Vela Games Welcome Video](https://ams3.digitaloceanspaces.com/raid-cdn/Vela_Projevt_V_Thankyou_FINAL_HD_small_4ff55d5c7d.mp4)

Creating a Video to Welcome and Thank the Evercore Heroes Community

Helping Vela Games welcome (and thank) their Community!

One of the best ways to keep your community up to date with the latest developments of your production is through a developer diary. Here at Raid, we are more than capable of helping you bring that extra flare to your videos to have the optimum impact on your community.

![Simon Laserna Lead Game Designer](https://raid-cdn.ams3.digitaloceanspaces.com/Raven_Bound_examples_0002_Layer_5_c0fbc6b336.png)

When our friends over at Systemic Reaction tasked us to create a developer diary, we jumped at the opportunity to flex our creative muscles. Another team organised capturing the footage, audio, and game capture, which was packaged and delivered to us. Our creative team then went through the captured footage, and we could then take this collection and assemble the video you see before you.

![What we learned from the last beta](https://raid-cdn.ams3.digitaloceanspaces.com/Raven_Bound_examples_0004_Layer_3_3784b49a68.png)

Our creative team takes their craft very seriously but is not afraid to have fun with the edit and grade, pushing the envelope to different scopes to allow the client to have different perspectives until they’re happy with the product.

[Example of grading](https://ams3.digitaloceanspaces.com/raid-cdn/Grade_example_01_dbc4b1f147.mp4)

Accentuating the video with graphics, in keeping with your brand, is the final visual cherry on top to help communicate key points to the community. At RAID, we want to help our partners level up what they can do for their community.

![Ravenbound hanges we have made](https://raid-cdn.ams3.digitaloceanspaces.com/Raven_Bound_examples_0003_Layer_4_4ce7ef053e.png)

Last but certainly not least, the team collated and balanced all the audio elements of the video. They cleaned up the dialogue, mixed in sound fx and layered in the background music to tie it together.

![Improved combat ](https://raid-cdn.ams3.digitaloceanspaces.com/Raven_Bound_examples_0000_Layer_7_4086a7c180.png)

And here we have it, one Developer Diary to help engage with their community, each stage carefully tailored to the feedback received from Systemic Reaction, before the final master and delivery for their platform on Youtube.

[Ravenbound developer diary video](https://ams3.digitaloceanspaces.com/raid-cdn/Ravenbound_Dev_Diary_v03_HD_small_5b5281110c.mp4)

We’re always excited to work on projects like these. If you have one in mind, why don’t you get in touch? It could be the best thing you do today.

Creating a Developer Diary Video for Ravenbound

Ravenbound Developer Diary Video

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At RAID, we know the importance of engaging content. Our creative team produce art, designs, and products that surpass expectations while always maintaining a thorough understanding of our clients’ brand and values.

The creative team works closely with the community management and social teams to deliver meaningful content that resonates with your community to boost engagement. No matter the ask placed upon our team, they will always produce the highest quality products for with great assets comes great responsibility.

Show off your brand in the best light

Art Direction & Branding Services

Visual & Graphic Design

2D/3D Cinematics & Trailers

Social Content

Full-Service Video Production

Live Broadcast & On-Screen Talent

Design Innovation & Emerging Trends

Creative Services

### Overview
Every year, one of our clients BITKRAFT has an annual conference, known as the BITKRAFT Summit, for their portfolio companies, investors, and team. In 2022, it was BITKRAFT’s first conference in a long time, and RAID was in charge of providing the social coverage for the two-day event in NYC.

![BITKRAFT Summit 2022 in NYC 1](https://raid-cdn.ams3.digitaloceanspaces.com/BITKRAFT_Summit_2022_in_NYC_1_56ea135ed5.jpg)

### Purpose 
The purpose of the social coverage was to drive excitement for the Summit and to highlight the thought leadership from BITKRAFT’s portfolio companies, through pre-hype, live event, and post-event messaging.

The trick was: this is a closed, invite-only event. The purpose was not to market the event in order to sell tickets. Rather, our goal was to spotlight all the various technologies and thought-provoking conversations brought forward by BITKRAFT’s portfolio companies and their panel presentations.
### Execution 
![BITKRAFT Summit 2022 in NYC 2](https://raid-cdn.ams3.digitaloceanspaces.com/BITKRAFT_Summit_2022_in_NYC_2_20fb56e1d8.jpg)


The BITKRAFT Summit spanned two days in sunny NYC, featuring panels including topics such as The Metaverse, Brain Computer Interfaces (BCI), and Digital Identity in a Synthetic Reality. At the same time, there was a secondary stage where portfolio companies were presenting their latest news, releases, and fielded questions from the audience. 

Throughout the day, our team took pictures, wrote down quotes, and approved the tweets with the necessary stakeholders. We operated in the background so our client could focus on running the event. 
### Outcome
Through extensive planning beforehand and a well-made spreadsheet, almost 40+ threads went live throughout the Summit, sharing key takeaways from the panels and linking to similar thought leadership. 

![A twitter thread about a panel called Crypto and Constructive Skepticism](https://raid-cdn.ams3.digitaloceanspaces.com/BITKRAFT_blog_2_faaaf269dc.PNG)


Our panel threads, such as this one conversation entitled ‘Crypto and Constructive Criticism,’ (which earned an 11.2% ER.)

![A twitter thread about a portfolio company called 555 comics](https://raid-cdn.ams3.digitaloceanspaces.com/BITKRAFT_blog_1_e4499217f2.PNG)


Our other threads highlighted portfolio companies, like this one on 555 Comics (which earned an 8.3% ER). 

![A crowd shot from the BITKRAFT Summit](https://raid-cdn.ams3.digitaloceanspaces.com/BITKRAFT_Summit_2022_in_NYC_3_faa359ae52.jpg)


One of BITKRAFT’s social goals included to pass 10,000 followers on Twitter. 

Through the organic pre-hype and live-posting during the event alone (12 Sept. - 22. Sept, BITKRAFT’s Twitter:
* Passed 10,000 followers 
* Increased impressions by 1,900% 
* Increased engagements by 2,400% 
* Increased post link clicks by 1,100% 




RAID provided social coverage for this two-day event in NYC

BITKRAFT Summit 2022 Social Coverage

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It’s often overlooked, but every great team needs someone in support roles.

At RAID, we know the importance of supporting players through their customer journey. Our player support teams work closely with our community management and social media management teams to keep player satisfaction and loyalty at an all-time high. Like all of our teams, our player support agents are gamers, and there is no one that better understands the unique needs of a gamer than a gamer.

We can design, create, and deliver a best-in-slot player support solution that ensures your players always receive the kind of support they will have come to expect from your games. And we mean always, the world is 24/7, and unlike many of our competitors, so is the RAID player support team.

In addition to our player support packages, we also offer a range of 24/7 moderation services that can help make sure your community can engage in a safe and fun environment across all your social and community channels at all times.

Solve issues for your players in a flash

Fully Integrated Ticketing System

Omnichannel Support

Help Centre and Knowledge Management Systems

Automated Answering via Machine Learning

SLA management

Reporting and Analytics

24/7 Moderation

24/7 Escalation of Urgent Issues

Fully Scalable Coverage and Service

Player Support

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Focus groups are among the most influential and popular market research methods available and, in recent years, have become increasingly popular with developers and publishers. Gamers know what they want out of the games they play. This type of focused testing provides the opportunity to test your games on knowledgeable and discerning users representing your core target demographic.

Not only does this provide critical feedback in advance of release; it gives you a first-hand opportunity to determine how the audience will respond to your game’s various elements. It is an invaluable insight into your players’ thought processes and how they react to your game not just as a creative endeavour but as an interactive, dynamic product.

Our testing team brings a fresh outlook to each game they test, their years of experience, allowing them to focus on the key factors they know to be most important to gamers. Their attention to detail ensures your game receives the valued feedback it needs to hone it to perfection.

Keep your development on the right track

Online focus groups

In-person play testing

Event management for in person sessions

Demographic and cohort analysis

Playtesting & Feedback

Purple Catblob Mascot at a gaming pc wearing a headset

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Sometimes you need a solution and nothing on the market quite fits the bill, but you can’t spare the development time from your own team to create it. Our expert Fullstack Web Developers and Systems Architects can help create the solutions you need to equip your team with the perfect tools, all while allowing your internal development teams to stay focused on the task at hand.

Our experts have years of experience in web technology, spanning from the old reliables like WordPress and PHP to the newest tools like Jamstack. We’ve deployed and managed large-scale web and infrastructure projects, and created advanced custom Discord bots to help streamline player support and feedback.

Social Media

Get your game in front of the right eyes

Featured Portfolio Articles

TikToks, Memes, and Livestreams

Introducing Players to Evercore Heroes

Developing a 12 Month Marketing Plan

Want to know more?