Crafting Jagex's first AR social assets! article cover photo

Crafting Jagex's first AR social assets!

March 10, 2021 | 1 Minute Read | Bryan Mc Namara

Crafting Jagex's first AR social assets! article cover photo

Our creative team came up with an idea for an Instagram prediction filter to promote an upcoming Runescape double XP event. The filter would be based on the skills that players would be grinding throughout the event; they would use the filter to determine which skill they should focus on first.

Using Spark AR Studio and a collection of in-game assets, the team quickly produced a test version that, with a little bit of feedback from the Runescape community team, they could tweak and get into the hands of the players.

We released the filter to the community, and the response was overwhelmingly positive, which opened the door to future projects in this area.