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I GOT HERBLORE! WHAT DID YOU GET?

BUILDING THE SKILL ROLL FILTER

We worked with the Community Team at Jagex to design a fun Instagram filter for their RuneScape players. Our goal was to deliver a filter that could be built in a short time, that would engage players and allow us to have the opportunity to develop similar products to support future content releases.

With the upcoming Double XP event, there was a great opportunity for a filter based on the skills that players would be grinding our over the duration. To do this, we gathered in-game assets that represented the various skills and created a random cycle where the chosen skill would be the one you level up first! Using Spark AR Studio, we were able to build a test version in a couple of hours to present to the team for initial feedback. With some minor tweaks, we were ready to get it into players hands!

Players were delighted with the filter and we had a lot of fun building it! These encouraging results meant that we hit the nail on the head and that there would be room in the future to explore additional opportunities in this area on Instagram, Facebook, Snapchat and TikTok.